Answer posted by TechOneStop mmoney First of all, thank you Rann for posting your doubt on our discussion forum. This is in fact a good question. OLX or Wesite does not charge anything from us for posting ads, then how they earn money? Mney, though they do not charge anything from us, there are many other ways to earn revenue. So displaying AdSense ads on every page gives a decent amount of money. Difference from AdSense is that sponsored ads are completely controlled by these eCommerce sites, there is no revenue share with 3rd parties. Premium Ads: If you want your products or services to make more visible or reach out more viewers to sell it faster, then premium ad is a good option. Quikr provides how olx website make money type of premium ads — Top Of Page and Urgent.
How do they make money?
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)}OLX is without a doubt the most popular amke site in the country at the moment, and also experiencing similar success in many other developing countries such as Nigeria and India as olx. India seems to be where OLX has been most successful. Surprisingly, OLX became so okx that ,oney forced Google to shut down their similar online classifieds website Google Trader. The o,x only provides a platform where sellers post their goods and services for free. Other popular e-commerce websites in the in the country which operate using the same business model as OLX include pigiame, nsoko, star classifieds. The problem with such a business model is that it greatly limits the income potential of these e-commerce sites since sellers rarely ever accept to pay for a listing. This is why the e-commerce sites operating in Africa and parts of Asia always offer free listing. Surprisingly, Craigslist — which is the largest classified advertisement website maje the USA — does not have any monetization strategy and it operates as a non-profit making website. So how do you make money from a website that offers free service — Ads. Promoters want those eyeballs irrespective of the source. I decided to use olx. It seems as if Olx. I am certain they have not broken even considering all the adverts they have around, yet they only make money through sponsored listing. The adverts are going to increase in number gradually over the next few months, once the locals become more accustomed to using olx as a daily commerce driver. So how much does OLX make in a month? Olx makes money through three distinctively mohey advertisement methods:.⓬
OLX Business Model
They have kept their «freemium» model under which the users posting advertisements do not pay anything to OLX unless they want their listing to be «featured» — meaning it will appear at the top of other similar listings. They have launched Premium Advertising Solution through which the clients are charged based on the type of listing — a high value listing is typically offered at higher advertising price. This approach seems to be benefitting buyers and sellers as well. The listings that are «Urgent» are typically placed at the top of other listings which makes it easy for the buyers to spot it. Apart from it, OLX continues to feature Google Adsense and direct advertisements from advertisers on their website. Those are the top ways OLX makes money through their unique business model. About Us. Contact Us. Question asked by vipul chadha in Coffee Room on Dec 13, Feed Ask New Question.
1. Google specially tailored Ads
OLX makes money primarily via Advertising, now this can be in any form under the sun. As of the date of writing this analysis, it had the following revenue lines. Google Adsense works in conjunction with the content being placed on the page. OLX monetizes its high traffic by cost per click CPC , cost per impressions CPM and cost per view video ads on its home page, product categories and subcategories page and final product page. When you perform any search on OLX from the search bar, the results obtained are using the custom search engine monetization function of AdSense. Where the first 3 results are Google Ads Adword Ads. If you follow this blog religiously : , you will immediately recognize that YourStory also does a similar thing on their blog and TrueCaller does that on their website and app. Read about that on YS Business Model. The image is too big to show — please search on your own and scroll all the way down. There are other revenue smaller lines as well which contribute to the top line and if focussed right, it can make more money then Google Adsense because ultimately, any ad money spent directly on the target website is a hit to Google and FaceBook. And I think they may also be in the business of selling potential buyer leads like how practo does it for doctors. These are links that are outbound in nature, meaning someone is paying OLX to display these relevant contextual ads embedded in the content so that these pages receive some amount of the mammoth traffic that OLX gets. S the red ones are Adsense product listing page placements. The pink one at the bottom is the actual organic listing.
About OLX, Funders, Founders and Facts
OLX stands for Online Exchange and they help their customers do what their name suggests. With OLX you can sell your used products. You can sell your old furniture, a phone, a car or even a house on OLX if you wanted to. How does OLX work? OLX is a platform that connects buyers and sellers of second hand goods. They collect the phone numbers of their users and build a database for it with which they advertise their services repeatedly. Google AdSense is the most common way of making money online. With platforms like OLX, they bring people who want to get money in return for their products and hence a lot of people log in on a daily basis. When people want to sell high ticket items like Cars and expensive antiques, then they use the premium listings option to get more eye balls, as well as, they hope to create an Auction like atmosphere for their product with a lot of people bidding for their item. Another monetization strategy for this kind of businessesinvolves sending leads to small and medium businesses that provide services like coaching for students, plumbers, carpenters and a whole gamut of other services. For people who are searching for services like the one mentioned above, they are given the numbers of these service providers which drive leads to those businesses.
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2. Google regular ads
)}Locanto, craigslist, olx. There are a lot many free classifieds websites all over the world and most of them work successfully attracting a lot of sellers and buyers. Unlike newspapers, they come with the word FREE. These sites also have tens or hundreds of people working behind. How they get paid? What is the income source of free classifieds websites? As we see these sites do spend good fortunes for television and newspaper ads. This means they are not just a free service.⓬
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