When Pac Man hit the market it was the beginning of an era. The game was so simple, yet horrifically addicting. Cos was fun to play on the easy beginning levels but brilliantly engineered to become more difficult and challenging as players moved up through the levels. It became a situation of needing to beat just one more level for most players, but the different achievements seemed to go on forever. There is no doubt that it became a hot seller almost overnight. It became the number one request on a Christmas gift list and it was one of the games that set the stage for the gaming industry.
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)}The arcade game turns 35 on Friday, and in the years since his debut, he has appeared on virtually every video game platform to hit shelves. But the the little yellow pellet muncher’s reach has extended far beyond the gaming world. He has fronted cereal boxes. He was on the cover of Time magazine. He has been the star of at least two cartoon shows one in the ’80s and one currently airing on Disney XD. And there are tens of thousands of tie-in products bearing his image. Pac-Man, not surprisingly, is hands down the biggest product in the catalog of publisher Bandai Namco. It’s so big, in fact, that the sole reason the company formed and launched its mobile division was to get the game onto cell phones and other handheld devices. Read More Mobile gamemakers face a test of survival. Pinning down financials for the franchise isn’t as easy as you might expect. The tens of millions of dollars that the game raised during its arcade heyday are impossible to definitively calculate not surprising, given it was an all-cash business with lots of third-parties involved. And the character has appeared in so many different games and been merchandised in so many different ways that it’s an accounting nightmare. To lend some perspective, though, consider this: In the late s, Twin Galaxies, a company that tracks video game world record scores, visited several used game auctions and counted how many times the average Pac-Man machine had been played. Multiplying those figures by the total number of machines that were manufactured, the organization believes the arcade game was played more than 10 billion times in the 20th century.⓬
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Their efforts would land them a gold record, a No. Americans initially caught the Pac-Man fever two years prior in October , when a little-known Japanese gaming company called Namco licensed its latest game, Puck Man, to Midway for stateside distribution. A deceptively simple game that requires the player to help the title character gobble his way through a maze, Pac-Man was cute, family-friendly and surprisingly challenging. Almost four decades after its stateside debut, Pac-Man is still being played, albeit on considerably different platforms, from smartphones to revamped consoles. When Google rolled out a playable Pac-Man doodle in , so many flocked to it that the global economy lost 4 million productivity hours in a single day. The original Pac-Man arcade units in all, there were , are now in the collections of the Museum of Modern Art and the Smithsonian. To date, according to best estimates, some form of Pac-Man has been played over 10 billion times. The question is: Why? What is it about the game that seized the imagination 37 years ago—and continues to hold it? According to Jeremy Saucier, assistant vp for electronic games at the National Museum of Play, Pac-Man not only introduced the first character-based story into a realm otherwise dominated by games based on tennis Pong and shooting Space Invaders , but it also tapped into a collective childhood experience. Dustin Hansen, game designer and author of the definitive video game history book, Game On! Though the shopping-mall arcades are long gone, joystick jockeys have kept a place in their hearts for Pac-Man, which also lives on in a mountain range of licensed merchandise.
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)}When Google launched its Pac-Man logo on Friday, we immediately heard amused groans in our tweet-streams. The first thing to understand is that Google does not result in a lot of active usage, in terms of time. Yes, we all use Google. Nonetheless, it might surprise you that our average Google user spends only 4 and a half active minutes on Google search per day, spread over about 22 page views. We took a random subset of our users about 11, people spending about 3 million seconds on Google that day The average user spent 36 seconds MORE on Google. Which the world should be thankful. If we take Wolfram Alpha at its wordGoogle had about , unique visitors on May If we assume that our userbase is representative, that means:. Where do you think yours ranks? About the data: RescueTime provides a time management tool to allow individuals and businesses to track their time and attention to see where their days go and to help them get more productive! We have hundreds of millions of man hours of second-by-second attention data from hundreds of thousands of users around the world, tracking both inside and outside the browser. The data for this report was compiled from 11, randomly selected Google users. About our software: If you want to see how productive you are vs the rest of our users, you should check out our service. We offer both individual and group plans pricing starts at FREE. Want to learn more about spending your time well and doing more meaningful work? Get our latest blog posts in your inbox every week.⓬
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